Action App
Connect community
to support a cause
UX Product Management
UX MPS MICA 2021
If an issue harmfully impacts an area, how do you connect local community and organizations in support of a cause? Identifying community as a target audience and looking at real world impact, I proposed Action App as a platform for connection.
Pine Grove School
photo illustration: Cate
Historic African American Rosenwald School under threat from 1200 acre landfill
How can a community organize quickly? To create change, communities need a platform to allow neighbors, organizations, and non-profits to work together. Action App connects communities to local causes.
(closed store) Sumter County, AL
Flint, Michigan
The eight week project plan covered desk research to user testing, including field research, going to a local historic site threatened by
a proposed landfill, and talking to an attorney for a non-profit (SELC) to better understand community response to a harmful impact.
visiting Pine Grove school in Cumberland, VA
Proposed Outcomes
-
Prevent harmful impact
-
Connect community members
photo: Cate
Risk analysis, stakeholder analysis, Lean UX, field research, and looking
at existing apps through competitive analysis led to a better understanding
of how Action App could be valuable to communities and organizations.
Risk Analysis
-
Existing apps don't offer a way to connect various groups
-
Action app provides connection to a local network
-
Volunteers and organizations can share goals and action steps
-
Community organization is successful
-
Organizing creates positive change, a cleaner environment and thriving neighborhoods
"We are an organization that seeks to protect and preserve the legacy of the rural Pine Grove School"
"Michigan has strengthened its water testing, setting a higher standard than the federal minimum"
"Residents of Anniston (Alabama) won a $700m settlement from Monsanto"
From research, concept to features, my design proposal resulted in Action App, a comprehensive product to support communities to grow and create measurable change.
